Marketing plans and publications.
Cygnus integrates marketing concepts with other practices that work towards social change by focusing in the health and social services fields. We conduct market research; develop outreach strategies, public information campaigns, and health education programs; craft taglines and logos, public services announcements, posters, exhibits, and publications; identify target populations for conducting intercept interviews, key person interviews, and focus groups; and evaluate marketing strategies and materials.
Representative health communications and social marketing projects, other than our various call center/information clearinghouse activities, include:
- Media Campaign Resource Center for Tobacco Control, Office on Smoking and Health, Centers for Disease Control and Prevention (CDC); and
- Development of training and education materials on Drugs in the Workplace for the Center for Substance Abuse Prevention, Substance Abuse and Mental Health Services Agency.