Specializing in marketing plans and publications.

Cygnus integrates marketing concepts with other practices that work towards social change by focusing in the health and social services fields. We conduct market research; develop outreach strategies, public information campaigns, and health education programs; craft taglines and logos, public services announcements, posters, exhibits, and publications; identify target populations for conducting intercept interviews, key person interviews, and focus groups; and evaluate marketing strategies and materials.

Representative health communications and social marketing projects, other than our various call center/information clearinghouse activities, include:

  • Media Campaign Resource Center for Tobacco Control, Office on Smoking and Health,¬†Centers for Disease Control and Prevention (CDC); and
  • Development of training and education materials on Drugs in the Workplace for the Center for Substance Abuse Prevention, Substance Abuse and Mental Health Services Agency.

Subscribe to our newsletter: