Marketing plans and publications.

Cygnus integrates marketing concepts with other practices that work towards social change by focusing in the health and social services fields. We conduct market research; develop outreach strategies, public information campaigns, and health education programs; craft taglines and logos, public services announcements, posters, exhibits, and publications; identify target populations for conducting intercept interviews, key person interviews, and focus groups; and evaluate marketing strategies and materials.

Representative health communications and social marketing projects, other than our various call center/information clearinghouse activities, include:

  • Media Campaign Resource Center for Tobacco Control, Office on Smoking and Health,¬†Centers for Disease Control and Prevention (CDC); and
  • Development of training and education materials on Drugs in the Workplace for the Center for Substance Abuse Prevention, Substance Abuse and Mental Health Services Agency.

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