Sandra Lafe, M.B.A.

Ms. Lafe has a distinguished career as a senior management and communications executive providing expertise in communications, publishing, digital media, management consulting, and business expansion and transition strategies for academic, research, federal and nonprofit markets. She currently provides governing leadership for Cygnus’ health communications practice and has more than two decades of successful experience leading a variety of enterprises. She is expert in identifying and implementing efficiency measures, leveraging new information and technologies, and helping businesses and government achieve top- and bottom-line results via increased market visibility and growth. Ms. Lafe also possesses a list of capabilities and accomplishments gained from leading publishing and communication initiatives for a range of clients and target audiences, which includes her position as the Division Director and Associate Publisher for Time Life Books where she led innovations to expand product lines and the market reach of one of the world's pre-eminent publishers. 

Her grounded experience and agile knowledge base in communications and publishing, and product and program administration has enabled her to be a driver of creative and efficient business initiatives and innovations. She has consistently delivered growth in highly competitive business markets, developed successful teams to meet new demands, discovered new methods and products to reach a variety of stakeholders and difficult-to-reach audiences, and negotiated and built lasting partnerships. 

In her recent work directing a range of health communications services at Cygnus, her ability to forecast industry trends and capture new opportunities has been pivotal to meet the challenging missions of our healthcare clients and their stakeholders. As Cygnus’ Director of Health Communications she oversees a staff of scientific writers, editors, graphic designers, video producers, meeting planners, web developers, content strategists, and more—all of whom share her passion and desire to improve healthcare. She provides the management and vision to help Cygnus translate evidence-based research into communication for the world’s scientific community, policy makers, practitioners and patients, underserved populations, and the general public. 

Ms. Lafe received her M.S. in General Business Management from the Harvard Business School.