9th Special Report to the U.S. Congress on Alcohol and Health, NIAAA, NIH

Updating the Nation on alcohol research.

Cygnus prepared the 9th Special Report to the U.S. Congress on Alcohol and Health (A&H IX). This 350-page report summarized and disseminated current research and knowledge about alcohol abuse and alcoholism and was the premier method the National Institute on Alcohol Abuse and Alcoholism (NIAAA) used to update the Nation about ongoing progress in the field of alcohol research. The report contained the latest findings from research involving alcohol and tobacco use, for example, the enhanced risk of hypertension and esophageal cancer caused by the combination of drinking and smoking, the possibility that tobacco use may act as a trigger for alcohol relapse in recently treated alcoholics, and the fact that alcoholics who smoke more than one pack of cigarettes per day have 3 times the risk of liver cirrhosis of those who do not smoke. Audiences for the report included the congress, researchers, educators, practitioners, patients, and the public.

In addition to managing the review process, providing substantive editing, producing the report and translating it into plain language, Cygnus also ensured that the intended audiences were made aware of the report’s availability, which involved developing and implementing a dissemination and promotion plan. We wrote press releases and accomplished other promotional activities included the following:

  • Reviewed the research, practitioner, and educator fields to develop a list of initial recipients and identified the most effective channels of dissemination for announcing A&H IX, i.e., the journals, newsletters, and other media that would be a direct conduit to intended audiences;
  • Investigated various options for outreach, including electronic networks and other appropriate channels for ensuring wide dissemination of news of the availability of the report; and
  • Drafted a dissemination and promotion plan that cost-effectively reached out to the relevant audiences and included useful follow-up materials, such as additional factsheets or journal articles that promote the value of the report.

Subscribe to our newsletter: