Several Cygnus staff members possess expertise in health and social services marketing.  We help clients to identify specific goals and strategies for market research, outreach, and message diffusion. We then design the appropriate approach and combination of support services to meet their needs. Cygnus provides the following discrete services in the area of health and social services marketing:

• Conducting market research 
• Identifying target audiences and appropriate channels of communication to reach them 
• Moderating and conducting focus groups 
• Organizing and facilitating consensus development groups 
• Organizing and facilitating expert working groups 
• Developing outreach strategies 
• Developing message diffusion plans 
• Developing public information campaigns 
• Developing and implementing health education programs 
• Tailoring messages based on audience segmentation 
• Preparing publications appropriate to the message and the audience 
• Designing exhibits 
• Preparing public service announcements 
• Preparing low literacy publications 
• Creating slogans and logos 
• Pretesting and posttesting materials 
• Evaluating marketing strategies, programs, or both