Cygnus specializes in developing and executing marketing plans in the health and social services fields. We have conducted marketing research; developed outreach strategies, public information campaigns, and health education programs; crafted taglines and logos, public services announcements, posters, exhibits, and publications; identified target populations for conducting intercept interviews, key person interviews, and focus groups; and evaluated marketing strategies and materials. Representative health communications and social marketing projects, other than our various call center/information clearinghouse activities, include:

  • Media Campaign Resource Center for Tobacco Control of the Office on Smoking and Health at CDC
  • Development of Training and Education Materials on Drugs in the Workplace for the Center for Substance Abuse Prevention at SAMHSA

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