Specializing in developing and executing marketing plans.

Cygnus specializes in developing and executing strategic planning in the health and social services fields, where we have conducted market research; developed outreach strategies, public information campaigns, and health education programs; crafted taglines and logos, public services announcements, posters, exhibits, and publications; identified target populations for conducting intercept interviews, key person interviews, and focus groups; and evaluated marketing strategies and materials.

Representative health communications and social marketing projects, other than our various call center/information clearinghouse activities, include:

  • Media Campaign Resource Center for Tobacco Control, Office on Smoking and Health, Centers for Disease Control and Prevention (CDC); and
  • Development of training and education materials on Drugs in the Workplace for the Center for Substance Abuse Prevention, Substance Abuse and Mental Health Services Agency.

Subscribe to our newsletter: